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Entrepreneurship
The Financial Chapters (7th Edition)” empowers students to navigate the complexities of accounting with confidence
A chapter on behavioral finance is included
and safe AI
- Factor analysis
Principles of Marketing Procurement EntrepreneurshipMaster the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of
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